I'm going to do it!
I'm going to share the secret that I keep only for those dental practices ready to take a leap into true success!
But before I share the golden keys with you, its important that we address what success is, and then you decide if you are actually ready for it or not. Because the truth that I have experienced in 27 years in our profession is this... most just want financial success without including any other perspective.
Let me ask you this question, and its hugely important...
HOW do you measure success in your dental practice?
The majority of dental practices measure success based on
- Financial Monthly, Quarterly, and/or Yearly Production of the overall practice
- Number of New Patients per month
- Number of Crowns per month, and other higher priced treatment
- Hygiene Production versus Hygiene wages (you know the 33%)
- Total overhead costs
- Collections, etc.
Yes, these are important because we do need to make money in dentistry to keep our doors open, right?!
But the financial success in your practice is only one small perspective to the overall big picture of your dental practice success!
The success of your dental practice can NOT be measured by finances.
The success of your dental practice is grounded in how your team and your patients measure success!
- Does your team work with you because you listen to them, you understand their points of view, you explore ways to elevate their talents and gifts? OR do they work with you because they need a J-O-B to pay their bills?
- Do your patients trust your skills, believe your treatment recommendations, refer their family and friends to you? OR do they come to you because you are contracted with their dental insurance provider?
These questions are priceless, and if you are in search of success within your dental practice, they are imperative for you to answer!
So how do you transition from focusing on financial success to overall success (that includes financial) of your dental practice?
This is the big secret reveal and the foundation of what I coach dental practices in...
RELATIONSHIP BUILDING
Are you aware that EVERYTHING and EVERYONE is actively in relationship with one another?
You are in relationship with
- your dental practice (as an entity itself)
- your team
- your patients
- your office location
- your views
- your car
- your house
- your bank account
- your family
- your... well everything!
And there is one thing that boils down to the ultimate foundational level of relationship...
COMMUNICATION.
How you communicate within your relationships determines your success in your personal life, your business life, and everything and everyone involved. There is no other way around it.
If you want GREATER success in your dental practice,
the #1 component you MUST focus on is the
relationships you have within it
and how you choose to communicate!
If you would like to "explore & probe" more into how you can achieve GREATER success for your dental practice, please look into my Dental Paradigm™ Leadership Program HERE.